precision reality twin

asset management

Introduction

It’s time to move beyond the digital twin. Precision Reality Twins are the next step in the asset management revolution.

Forget 3D models with low resolution finishes — glide around a model that is virtually indistinguishable from the original asset.

Rebrand

Achieved by delivering an impactful, relevant and differentiated brand identity.

Category Creation

Achieved by guiding them to new category definition and meaning

Challenge

Founded by professional pilots, Trendspek is driven by a vision for safer, smarter and more confident asset management, but lost in a sea of 'digital twin' competitors offering inferior models. As a result Trendspek needed a way to build a modern and credible brand, take it to market, and most importantly, clearly and powerfully convey its distinction in a crowded, confusing market.

Insight

Digital Twins were first invented decades ago, by NASA, and now, thousands of different models exist, targeted at different sectors. Though digital twins themselves have evolved over time, and their application has become more specific to the industry they support, our language hasn't keep up, and a lack of clarity exists around what exactly you'll get, when you sign up to 'digital twin software' in any given industry.

Solution
  • Implemented brand foundations, articulating Trendspek's unique value proposition and brand pillars
  • Delivered an impactful, relevant and differentiated brand identity
  • Guide them to new category definition and naming
  • Installed a marketing director to guide strategy and implementation
  • Undertook interviews with key clients to deliver high-authority social proof in the form of detailed case studies
  • Provided day-to-day strategic direction, including supporting the appointment of an internal marketing coordinator
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Location

Sydney

Category

AI

Technology

Services

CMO to oversee implementation

Culture development

Customer journey mapping

Business audit

Financial scorecard & projections

Testimonial

BeingIconic did a fantastic job guiding our team, not only through developing a new brand, but helping us to define our own category in the market. As a company on the forefront of a whole new industry, this was critical to help us communicate to our market what we do and why a client should choose Trendspek.

Derek Feebry

CEO, Trendspek