Working together

for better health

Introduction

Olinqua's powerful communication platform connects people, devices and systems in healthcare,

to deliver meaningful data that drives smarter, faster actions.

Brand Refresh

Achieved by aligning branding elements with updated brand messages, value proposition and brand pillars.

Robust marketing

Achieved by the development of quarterly marketing plans, underpinned by an annual marketing strategy.

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Challenge

Global hospitals are experiencing a period of significant digital transformation, transferring existing traditional systems to new digital solutions -- but many of these solutions can't talk to each other or work together. Olinqua's powerful integration system can bring everything together, and provides six purpose-built modules -- but hospitals weren't aware of the great benefits Olinqua can provide.

Insight

Increased security threats and maintenance costs make disconnected and different operational systems in hospitals costly and risky, and with most current solutions focusing on just one niche area, that risk can seem unavoidable.

Solution

CMO and marketing team implementation
Established clear messaging, including strong purpose, mission and vision
Brand refresh, with a full update to Olinqua's visual identity and development of new assets
Development of marketing strategy
Delivery of quarterly marketing plans
Overseeing implementation including socials, paid marketing, website and email

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Location

Sydney